Amazon’s new artificial intelligence personal shopping assistant for easy selection

Amazon uses artificial intelligence to help users find the best products on their platform. In addition, the company is testing generative artificial intelligence to create summaries of product reviews to make purchasing decisions easier for users. In this way, instead of having to read all product reviews to find the most important information, customers can get a short summary of customer reviews through this artificial intelligence model.

Product review

Amazon has a lot of products and reviews on its platform, and if AI can summarize these reviews for users, it can be very useful for Amazon customers. To this end, Amazon has used artificial intelligence to create short, automated summaries of customer reviews and reviews. Amazon recently introduced another new feature that allows customers to provide product feedback with just one tap without having to write a long and detailed review. This feedback system helps other users get an overview of what people like or dislike about the product before deciding to buy it, making it easier for them to decide whether the product is right for them.

Amazon’s new artificial intelligence feature

Amazon recently began testing a new feature in its shopping app that uses artificial intelligence to summarize customer reviews of products. The rating shows customers a quick summary of what they liked and didn’t like about the product, and includes a disclaimer section that says “an AI-powered summary is generated from the text of customer reviews.” Amazon has confirmed that they’re testing the functionality, but the company hasn’t revealed exactly how the AI ​​works or the models it uses to generate summaries.

Amazon has long relied on artificial intelligence and machine learning to deliver personalized ads and recommendations to its shoppers. However, recent hype around generative AI and chatbots like OpenAI’s ChatGPT has led companies like Amazon to increase their focus on the technology. Using artificial intelligence to summarize reviews can be useful for customers. Amazon has millions of items on its online site, and each item can have hundreds of reviews. The company has made it easier for shoppers to review products through its one-tap rating system, which allows customers to leave reviews without writing a full review. Recently, some customers have started using chatbots to create fake reviews.

Challenges

Amazon has long had trouble building trust with its customers. Other online stores have taken advantage of Amazon’s lack of trust to attract customers. Some customers have even used chatbots to post reviews on their behalf, which can be problematic as some of the reviews may not be genuine.

According to Wieczorek’s LinkedIn post, AI-generated summaries of product reviews can help direct shoppers to more recent reviews. He added that it has long been known that older products, which have had more time to collect user reviews, have an unfair advantage over the products of newer (perhaps superior) companies.