Amazon recently testing a new artificial intelligence -based feature called «Buy for me» Started. This feature, introduced as a smart shopping agent, is currently accessible to a group of users, according to a statement released on the official Amazon blog on Thursday.
New feature ”Buy for meWhat is it?
If Amazon does not have the product that users are looking for, the feature «Buy for me» It shows users similar products to other sites. Users can then select one of these products and apply for a purchase without having to get out of the Amazon shopping app.
Amazon competition with other artificial intelligence companies
Amazon introduces this smart purchase factor to companies like Openai, Google And Perplexity They had already introduced similar factors. Although Amazon is currently one of the most popular platforms for online shopping, the feature «Buy for me» It can provide a greater share of the e -commerce market for Amazon.
How to operate Amazon’s artificial intelligence agent
According to Amazon’s description, the company’s artificial intelligence agent can enter the external sites, select the user’s desired product, and complete the user information including name, sending address and payment details for purchase. This feature by Amazon artificial intelligence models, especially Amazon Nova AIAs well as the model Claude Company Anthropic Supported. One of these models might be Nova ACT To, the factor that Amazon has recently introduced and is able to use the sites independently.
Maintain the security of user information
In the Amazon blog post it is said that the feature «Buy for me» It uses encryption to securely enter users’ payment information into third -party sites. Amazon has insisted that it cannot see what users order from outside their platform. This approach is compared to buying agents Openai And Google That requires users to enter the credit card information manually, as well as the agent Perplexity It is unique that uses prepaid debt cards for purchase.
Challenges of users’ trust in artificial intelligence
One of the concerns of users may be to transfer your credit card information to artificial intelligence, which may be mistaken or mistaken. For example, if artificial intelligence mistakenly orders 2 pairs of socks instead of buying 2 pairs of socks, there are big problems. In addition, users should accept less control over their shopping experience. If the customer needs to return or replace the order, the feature «Buy for me» It directs them to the digital store that has made the artificial intelligence agent.
Future capability ”Buy for me»
It is still unclear how many users will be willing to try and trust artificial intelligence to buy. However, with this new technology, Amazon hopes to make the online shopping experience easier and faster. In the coming weeks and months, users’ response to this feature will be determined.
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