Apple Intelligence has apparently not helped increase iPhone sales

Apple hoped to increase their sales by equipping their phones with Apple Intelligence, but apparently this artificial intelligence system has not had an effect on the sale of iPhone phones.

The Apple Intelligence artificial intelligence kit was unveiled last year. In addition to the iPhone 16 series, this kit also works on the iPhone 15 Pro and Pro Max phones. So far, Apple has put a lot of emphasis on the capabilities of Apple Intelligence for iPhone phones, but “Ming Chi Kuo”, an analyst in the field of Apple, said that this artificial intelligence could not have a significant impact on iPhone sales.

Apple Intelligence has not been able to persuade customers to buy an iPhone

In his latest blog post, Ming-Chi Kuo pointed out that Apple’s Intelligence ad didn’t increase iPhone sales either. Citing the news he received from the supply chain, this Apple analyst says that Apple Intelligence has not created the necessary attraction for customers to encourage them to buy an iPhone.

Last month, the SellCell survey showed that most users do not see any particular value in Apple Intelligence. According to Ming-Chi Kuo, after the unveiling of Apple Intelligence at WWDC last year, Apple could not maintain the attractiveness of its capabilities; Because the competitors advanced at a staggering speed. Ko believes that one of the reasons why Apple Intelligence is not attractive is that competitors like ChatGPT use cloud processing, but Apple’s artificial intelligence is partly dependent on iPhone hardware.

Apple Intelligence has been available to users in several stages and this process continues. First, Writing Tools and Summarizer were released for users, and then other features such as Genmoji and Image Playgrounds were made available.

Another aspect that has reduced the appeal of Apple Intelligence is that it has not been released for older Apple phones due to hardware limitations. Also, this artificial intelligence system currently supports only English language, while competitors such as ChatGPT support various languages. Additionally, Apple’s AI has recently been marginalized by distorting news headlines.

Of course, Apple Intelligence will expand more in the coming years and more users can access it.