Making artificial intelligence chips becomes AMD’s main focus

As the artificial intelligence fever rises in the market, chip companies are competing for a larger share of this emerging field. From now on, AMD, as one of the largest chip manufacturers in the world, will focus specifically on making artificial intelligence chips. The company previously focused on making high-end GPUs for various devices.

AMD’s head of computing and graphics, Jack Huene, has confirmed in two separate interviews with Tom’s Hardware that the company plans to prioritize the production of artificial intelligence chips as part of its new business strategy. .

AMD will continue to make gaming hardware

Therefore, RDNA graphics units and CNDA data center parts are combined together and form a unified part called UDNA. This section is specially focused on artificial intelligence activities.

According to Jack Huene, in the field of game graphics, the focus has now shifted from making flagship processors to making cheaper processors to get more market share. Hoyne went on to say that building artificial intelligence data centers at a high level is exactly what AMD is looking for; Because this company has been able to gain a significant share of this market by manufacturing EPYC CPUs.

Of course, it doesn’t seem that AMD intends to completely abandon the manufacturing of gaming hardware. Jack Huene said that he personally likes gaming, and in meetings with the board of directors, he constantly mentions that gaming is an essential part of his strategies.

Nvidia is currently the leader in the artificial intelligence chip market, and competitors have also begun their efforts to take a share of this new market. Last month, AMD bought server maker ZT Systems in a $4.9 billion deal to bolster its artificial intelligence ecosystem.