LinkedIn unveiled AI capabilities for its premium subscribers

LinkedIn has rolled out a variety of generative AI-powered features over the past months, and now it’s offering a collection of its top AI-optimized features in a new premium subscription.

LinkedIn today announced that it will offer its new generative artificial intelligence capabilities to its users in a paid subscription format. With these capabilities, you can extract information from your feed, analyze links, get help from artificial intelligence to create content, and even use this technology in the hiring process to increase your chances of getting hired.

Introducing artificial intelligence capabilities in LinkedIn with the help of OpenAI models

LinkedIn’s new AI capabilities are built on models from OpenAI, which is now 49 percent owned by LinkedIn’s owner, Microsoft. The social network specifically says it uses OpenAI APIs through Azure and delivers it to users in combination with its proprietary data.

LinkedIn hasn’t said exactly which part of the new AI experience is their own and which part is OpenAI, but the output looks like a version of ChatGPT that’s been personalized specifically for you. Therefore, if two users see the same article on LinkedIn and ask the company’s artificial intelligence to summarize it, this tool will summarize the article in a different way for each of them, according to the user’s data.

LinkedIn’s AI capabilities will specifically increase user engagement with this social network and encourage people to click more and spend more time on the platform. In addition, these features can be a factor in increasing sales of paid subscriptions and creating a larger revenue stream for the company.

AI capabilities are available to LinkedIn Premium users at no additional cost. Those who do not have a premium subscription can also access it by paying $40 per month through the Premium Career subscription.