Apple made a dramatic change in the design of its tablets last year with the introduction of the iPad Pro OLED. This product has been dubbed the thinnest tablet manufactured by Apple to date. Although competitors are not low in this area, none of them were able to even get close to Apple in the world market in the fourth quarter of last year. Despite the innovative design, the stunning OLED display and the powerful M4 chip, the iPad Pro failed to produce a 5 % increase in this sector.
Samsung, as Apple’s closest competitor, is reportedly half of the iPad’s global release. Mark Gorman also confirmed this and owes the sales growth of the iPad to the Air and lower models. In its latest report, the Channel Institute announced that Apple’s iPad market share in the fourth quarter of the year was 5.5 percent.
Estimates show that Apple managed to launch 1.5 million iPads in the last season of the year. This figure shows significant growth compared to 1.2 million units in the same season last year.
Samsung, which has long been the main rival of Apple, has been the most closely close to Apple with the launch of 2 million units in the last season of the year and 2 % of the market share. Lenovo came in third, followed by Huawei and Xiaomi; But none of these companies were able to get closer to Apple in terms of the number of devices offered or market share.
In the whole year, Apple managed to launch 2 million iPads and account for 2.5 percent of the market share. This is more than twice the number of tablets sold by Samsung in the same period that released only 1.5 million units.
Apple has a significant advantage over competitors in the tablet market. This market domination allows Apple to exploit its huge user base to increase revenue through a variety of services. As mentioned earlier, the iPad Pro M4 supply with OLED display and innovative design, although failed to increase the expected 5 % growth, in general, the annual sales growth of iPads indicates a very good welcome from this extremely slim product. . Although the exact number of sales increases is not mentioned, the iPad Pro M4 appears to have been one of the main factors in increasing Apple’s market share in this area.
There are currently rumors that Apple has been rumored to be mass production of M5 chips. This may indicate that Apple plans to launch the upgraded version of the iPad Pro OLED in the coming months with this powerful chip. There have been reports of delay in the iPad Pro M5, and the product was expected to be launched by the end of this year or early next year.
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