Dior S/S 2025 brand
The creative director of Dior, Maria Grazia Chiuri (Maria Grazia Chiuri), during her years of activity, has always combined feminism with fashion and mentions strong women as an important source of inspiration. This time, female athletes and specifically female shooters were her main source of inspiration.
Dior’s spring/summer 2025 show started with an arrow thrown by artist and athlete, SAGG Napoli, and continued throughout the show, with the clothes also having a sports theme.
Dior fashion house and sports have always been closely linked; From Christian Dior’s own ski collections to the Amazon coat, which has become one of the symbols of the Dior brand, and was inspired by the equestrian coat.
In addition to the Dior archive, Artemis, the goddess of hunting and shooting, was another source of inspiration for this collection; Therefore, the silhouettes of ancient Greek and Roman clothes were seen in a modern way in this collection.
All in all, this collection was a mix of quite athletic and sporty looks along with romantic and feminine clothes. The sporty nature of the clothes in this collection and the previous Dior collection can be a reference to the Paris Olympics, which, despite the end, still has many effects on the fashion world.
In addition to Hollywood celebrities and international music stars, Dior always focuses on Asian guests, which cleverly makes the show viral and visible, and draws attention to the lucrative Asian market. Among the famous guests of this show, we can mention Jisoo from Black Pink, Nam Joo Hyuk and Apo Nathavin. Of course, apart from the Asian guests, Brigitte Macron, the first lady of France, Rosalia, Natalie Portman and Anya Taylor-Joy also came to watch.
Author: Arghvan Khaja Mohammadi
Rabanne 2025 brand
Every brand leaves a legacy, part of which is visual and tangible legacy and another part is intangible legacy such as the values of a brand or its distinctive features. The job of a creative director is to create a balance between these two aspects. The creative director of the Rabanne brand, Julien Dossena, like many other creative directors, pays more attention to the visual aspect of the brand.
For Raban’s spring/summer 2025 collection, Dassna used a lot of shiny gold and silver fabrics that many know the Raban brand for. Also, during his time, Raban was known for using unconventional materials in design such as metal and plastic, both of which were present in this collection. But are these materials still considered unconventional? Or should the designer seek to discover a new material suitable for his time?
During his career, Paco Rabanne made a gold dress that he called the most expensive dress in the world. In this season, Dasna and his team launched a bag made of 18 carat gold, which they called the most expensive bag in the world. This bag is going to be sold soon for $250,000.
In addition, Julien tried to revive Paco Rabanne’s creativity and futurism. He did this by using silver, gold and metallic fabrics that have a futuristic feel; Also, using the technique of layering or wearing layers gave a modern mood to the looks.
Of course, many believed that the layering of the clothes was very similar to the recent collections of Louis Vuitton, and this collection was weaker than the previous collections. In fact, this season, Julien seemed to be trying to focus on accessories that bring more profit to brands.
Author: Arghvan Khaja Mohammadi
brand Dries Van Noten
The spring-summer 2025 show of the Dries Van Noten brand was held for the first time without the presence of “Dries Van Noten” in Paris and with the presence of a group of prominent designers and fashion journalists. Dries Van Noten, the famous Belgian designer, retired from the fashion world in June 2023 after 38 years of activity and his last show at Men’s Fashion Week; Because of this, this show made emotional and memorable moments. Many in attendance at the show, including editors and loyal customers, paid tribute to Van Noten’s vintage collections and his profound influence on the fashion industry.
After Dries Van Noten’s retirement, no new creative director has yet been announced for the brand; For this reason, the team at his Design Atelier (DVN) designed the Spring 2025 collection based on Van Noten’s archives. The collection was completely influenced by Van Noten’s style and designs, featuring his unique colors and patterns, mostly inspired by the Fall 1997 show and its embroideries. Overall, the Spring 2025 collection is considered a turning point in the history of the Dries Van Noten brand.
One of the prominent features of this collection was the use of details under the clothes; For example, yellow satin underwear and silk shorts, which were combined with blazers, clearly showed a fresh approach to attract the attention of the new generation. These new elements were not only reminiscent of Van Noten’s previous designs, but also show the desire to innovate and respond to contemporary tastes.
Despite all these changes, Van Noten was still on the scene as a supporter. On the day of the performance, he was sitting near the entrance and backstage, and was positioned so as to be hidden from view. His presence, even in retirement, reflects his deep connection to his brand and legacy.
Finally, even though Van Noten has retired from the fashion world, his house is still on track and it looks like more changes are on the way. These changes not only help preserve his legacy, but also provide an opportunity to innovate and attract a new generation of audiences. This trend promises a bright future full of new ideas for Dries Van Noten.
Author: Farinaz Ghaffari
brand Anrealage
Anrealge’s Spring/Summer 2025 show titled “Wind” was held at the Palais de Tokyo in Paris. Featuring balloon silhouettes, ultra-light nylon fabrics and powerful KUCHOFUKU fans, the collection was presented in 25 different looks. In this fashion show, the guests were given hand fans that conveyed the main concept of the collection to the guests in a creative way.
The designer and creative director of this brand, Kuhiniko Morinaga, was inspired to design this collection by “wind” and the technology of “ventilated clothes” that has been created in Japan for several years. The technology was invented by Hiroshi Ichigaya, a former Sony engineer, and his goal was to create clothing that circulates fresh air around the body to evaporate sweat and maintain a balanced body temperature. Kuchofuku, which produced clothing fans in 2004, teamed up with Anrealage for the show to showcase some interesting outfits together.
During the show, fans of the clothes were turned on by pressing a button and made the clothes voluminous, and the patterns on the fabrics of this collection, which were in the form of dots, squares and spots, displayed interesting images after the clothes were inflated. The patterns were created with the innovative Forearth digital printing process developed by Kyocera, one of Morinaga’s collaborators.
One of the interesting points of this collection was that Morinaga had designed the pieces of this collection in the form of insects, flowers, birds and corals, which were more visible when the clothes inflated. The fabrics used in this collection were mostly nylon and umbrella material. The collection showed that Anrealge’s works are simply known as art, and its main purpose is to challenge the imagination and develop certain designs. Anrealge attracted a lot of attention by showing this collection and was clearly trying to define new boundaries in the apparel industry by combining technology and fashion.
Author: Farinaz Ghaffari
brand Kevin Germanier
The Spring-Summer 2025 show of the Germanier brand was held on the second day of Paris Fashion Week and was titled “Les Désastreuses”. The Germanier brand is a well-known fashion house with a sustainable fashion approach, eco-friendly and nature-based design. Founded by Kevin Germaniere, the brand combines innovation, sustainability and sometimes craziness, constantly pushing the boundaries of contemporary fashion. His unique and theatrical style, influenced by his interest in cinema and pop culture, is clearly visible in his works.
32-year-old Germaineer, not long ago, after designing the iconic golden dress for the closing ceremony of the 2024 Paris Olympics, became popular; This time, in his sixth fashion show at Paris Fashion Week 2025, he redefines contemporary fashion codes with an innovative approach committed to sustainable fashion. This Swiss designer based in Paris, in his new collection, not only respected the upcycling technique by making clothes from city waste, but also used young talents around the world to prepare his collection, for example, the designer Young Brazilian Gustavo Silvestre and young Mexican designer Kevin Pascual Martinez pointed out.
Germanier’s spring/summer 2025 collection included 24 special, colorful and conceptual looks inspired by the signs of the zodiac, and each look represented a unique feature of the stars. Among these 24 bold and colorful outfits were innovative pieces made from unconventional materials such as plastic curtains and scraps of VHS tapes; These recycled elements represent Germanier’s commitment to sustainable fashion, while at the same time showing his boundless creativity. One of the looks of the show was a look made out of a bunch of unused Havaianas sandals. The Uranus-inspired pink look created by Kevin Pascual Martinez was also discussed online. Germaniere also introduced its new flagship bag called Trésorium at the show.
Author: Farinaz Ghaffari
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