This Honda video is one of the best car commercials ever made

This promotional video of Honda even excited the officials of this company. Next, watch this video, which is one of the best car advertisements.

The world’s leading car manufacturers always try to engrave their brand in people’s minds with different advertising campaigns that have innovative ideas behind them. Probably one of the best car commercials that will remain in the viewer’s mind is the Japanese car manufacturer Honda’s commercial video for its famous Accord car. This video, which was created by the London branch of the “Wieden and Kennedy” advertising agency, conveys its purpose to the viewer without too much fuss and relying on a simple and lovely idea.

Honda’s creative video is one of the best car ads

In this 2-minute video titled The Cog, Rube Goldberg’s kind of domino or machine is shown with chord pieces. At the beginning of the video, after the gearbox bearing falls off a wooden board, a chain is formed in which all kinds of car parts collide with each other to finally show the Accord station wagon version. In this chain, from the exhaust catalyst, valves, radiator and engine block to the battery, speaker, wiper and seats, their contact with each other simply shows how all these components have created this final product hand in hand.

Finally, the shock absorbers push the alarm button, the tailgate closes, and the Accord moves forward from a trailer. This is where a curtain with the word “Accord” appears and the narrator asks a simple but meaningful question: “Isn’t it good that everything works?”. The same sentence is a direct reference to the same idea of ​​this Honda advertising video; How the regular performance of different car components together create the same attractive car that we see.

This Honda video, which can be placed among the best car advertisements, has an interesting story behind it, except for the idea and impressive production quality. The entire promotional video was made without the use of computer graphics, or CGI for short, but when Honda officials first saw it, they thought it was the output of computer programs.

Honda’s promotional video for Accord took between 4 and 5 months and the filming was done in more than 600 takes in a few days. Also, it was filmed in two 60-second parts and these parts were merged with each other with meticulous editing. In addition, the budget for this video was 1 million pounds, and the result of this cost was the highest score at the British TV Advertising Awards ceremony and several million views on YouTube.

Now, gadget news users, do you think this Honda video can be one of the best car advertisements?