People who have enough cryptocurrency assets can purchase Ferrari cars in America using their digital currencies. According to a Reuters report, the automaker is working with cryptocurrency payment processor BitPay to accept Bitcoin, Ether and USDC for purchases that customers are apparently looking for. It is expected that this feature will be available to users in early 2024 in European countries and some time later in other regions.
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Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer, told Reuters in an interview that there will be no additional fees for people paying for the car with cryptocurrencies, and that BitPay will convert these payments into traditional currency at the time of the transaction. to avoid any fluctuation problem. Galira said the move will help the company attract people who aren’t necessarily Ferrari customers but might be able to afford its cars.
Ferrari announced last year that it would help save the environment by building naturally aspirated cars, but now accepting digital currencies, which are known for their high energy consumption, suggests otherwise. However, Ferrari insists that this does not conflict with their aim. Pointing to recent measures to reduce the carbon footprint of cryptocurrencies, such as greater reliance on renewable energy sources, Galira confirmed that the company’s goal of zero carbon footprint by 2030 is entirely possible.
Source: Engadget
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