This week, Twitter has featured ads from popular brands such as Disney, Microsoft, and the Telegraph alongside neo-Nazi propaganda, and it seems that on Elon Musk-run Twitter, there’s no guaraee that your ad won’t appear next to racist and hateful images. .
Twitter users have published screenshots of a racist film being shown next to the advertisemes of some companies, which was also confirmed by the Gizmodo website. This movie, called Europa: The Last Battle, which aired in 2017, is used by neo-Nazi groups against Jews, and the ieresting thing is that before Musk owned it, Twitter preveed the publication of neo-Nazi coe on its platform. But now we see that this company has given a blue tick even to people like Richard Spencer, who is one of the leaders of neo-Nazi groups, under the pretext of freedom of speech.
The website Gizmodo has confirmed by searching Twitter that clips from this film have been placed next to advertisemes from promine companies such as Microsoft, Telegraph, Disney, Adobe and the NBA. Other brands such as Freddie Mac, Harper Collins, Colonial Penn Life Insurance and Public Rights Project are also involved in this issue. None of these brands have yet reacted to Twitter’s action.
The changes that Musk has recely made on Twitter and also the firing of a large number of employees of the company’s security departme have caused the Twitter social network to face an unfavorable situation in terms of dealing with hateful coe. It should be noted that the aforemeioned neo-Nazi video, which was broadcast alongside the company’s advertisemes, violated Twitter’s own rules, but apparely Twitter administrators do not care about this issue. Recely, Twitter’s security director was fired by Elon Musk for restricting the publication of a video on Twitter.
Twitter’s lack of atteion to spreading racist coe alongside advertisemes may reduce the number of advertisers of this company. According to a rece report by SensorTower, Twitter now has only 625 advertisers out of the 1,000 advertisers it had before Musk bought Twitter in September 2022. This has caused Twitter’s revenue to decrease by about 60% between October 2022 and the end of January 2023.
However, it remains to be seen whether Twitter will take effective steps to combat the spread of racist coe on its platform.
Source: Gizmodo
