Warner Bros. Discovery rejected a multi-billion-dollar merger offer from the Paramount and Skydance consortium, sending the streaming war into a new phase.
Board of Directors of Azim Media Company Warner Bros. Discovery (WBD), led by David Zaslav, in a strategic and newsworthy decision, rejected a merger and acquisition offer from the newly formed Paramount-Skydance Group. The proposal, which could have marked the biggest media earthquake of the decade and created an unrivaled behemoth in the entertainment industry, is closed for now.
David Ellison, CEO of Skydance, who recently took over Paramount Global has taken over, hoping to build a strong front against Netflix and Disney by adding valuable Warner Bros. assets such as HBO, Warner Bros. Film Studios and the Max streaming service to his empire. But sources close to the negotiations say that disagreements over the valuation of the shares and serious concerns about antitrust laws were the main factors behind the failure.
Worrying about monopoly and heavy debts

Wall Street analysts believe that even if the two sides were to agree on a price, US federal regulators would likely block it. Merger of media giants were taking Combining the two major film studios and news networks CNN and CBS would have given a single company too much power. In addition, both companies are facing a mountain of debt, and the consolidation of these debts could jeopardize their financial future.
The uncertain future in the streaming war
With the deal scrapped, both companies must now find a way to survive on their own in the cutthroat streaming market. Warner Bros. Discovery Max, which has recently experienced box office success and subscriber growth, prefers to focus on a strategy of cutting costs and producing original content. On the other side, Ellison’s team should look for other partners to strengthen Paramount Plus’ position or change its strategy to compete with the tech giants.
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