A new season, a new path; MVM unveiled the X33 Cross

By holding a ceremony at Parsian Esteghlal Hotel in Tehran, MVM unveiled its new crossover named X33 Cross and embarked on a new season and a new direction.

X33 Cross, as a new product of MVM brand, during a different ceremony with the presence of more than 200 special guests, including sales representatives, media members, clothing designers, university professors and prominent artistic figures such as Mehravah Sharifinia, Pardis Ahmadieh and Shida Yousefi on Sunday, July 25th in Tehran’s Parsian Esteghlal Hotel was officially unveiled.

At the unveiling ceremony of X33 Cross, which was implemented based on the extensive use of video mapping, Mr. Jack Lee, the CEO of Car Managers, gave a speech. He pointed out that for the past 20 years, automotive executives have strived to continuously improve their products, optimize services, and bring creativity to marketing based on the goal of “enhancing the user experience.” Also, pay special attention to social responsibilities and actively create driving pleasure and a unique brand experience for users. Jack Lee pointed out that now MVM has become a family car brand and popular among users, and X33 Cross is going to be a “new journey” for this brand, because this car is designed for young users and to create an up-to-date lifestyle.

Then it was the turn of Herdanian, MVM’s marketing manager. Considering the 20-year history of MVM, he pointed out that X33 Cross, apart from being considered a new product of MVM, is actually a symbol of a new lifestyle called “Cross Life”. Cross life means transition to the future. It means having the courage to change and move forward.
After that, MVM product development manager Mohammadi came on stage and explained that X33 Cross is a car beyond its price segment.

Also, on the sidelines of this ceremony, the winners of MVM fashion design competition were also honored. This contest was part of MVM brand’s activities in the field of lifestyle and fashion with the aim of creating a space for artists’ works to be seen. In this section, Parvaneh Ghasemian, a member of the academic staff of the University of Science and Culture, while pointing out the joint cooperation of MVM and the university in the field of fashion and fashion as the first artistic car cooperation in Iran, called this competition a great opportunity and a suitable platform for the visibility of artistic talents and students. He knew art in the field of fashion.
X33 Cross, which MVM had previously announced its entry into the Iranian market, uses a unique and modern design language, and also in terms of features, it is beyond the price segment, which seems to have become a popular car in the Iranian market and a new season in Iran’s crossover market will begin.