Bonnie’s ten -year -old birthday celebration was held; Review of a decade of activity and figures

During the birthday of Bonnie Fashion, the brand’s executives provided statistics and reviews in the last decade.

Bonnie’s tenth birthday was held, and the brand’s executives, while reviewing a decade of their activities and the statistics, revealed their future prospects. Majid Mazaheri, deputy chief executive of Bani Fashion, said the market value of online retailers worldwide was $ 533 billion by 2019, which now reached about $ 800 billion. It is also expected to reach $ 1.5 trillion by 2030.

According to Mazaheri, in China, known as a leading country, seventy percent of fashion sales are made through online platforms. In Europe, about twenty percent of the market’s customers use augmented reality technology or AR before their purchase. In the United States, this method has also increased the customer’s return rate 40 percent. According to the deputy chief executive of Bani Fashion, according to estimates, out of the four percent share of online retailers, clothing accounts for a 1 % share, and Bonnie Fashion is trying to increase this rate.

He also said that in this direction for a decade of growth and innovation, we consider ourselves an online center that we are always trying to create a good user experience for users, and believe that those who can create a good experience for users are the future of the industry. According to Mazaheri, we have seen e -commerce in Iran in recent years; But we expect e -commerce in our country to grow more. In the Chinese market, e -commerce has a 47 % share of the market, and in countries such as Qatar and the UAE, e -commerce has increased and their share has increased by 7 to 10 percent compared to last year.

At the end of his talk, Bani Fashion CEO pointed to credit purchases and said that we are currently working with SnapPi to buy credit, and about 30 % of users are making credit from Bonnie Fashion and these kinds of purchases are increasing.

Browse Bonnie Fashion activity over the course of ten years of activity

Abdullah Taheri, CEO of Bani Fashion, also said in the past that it was believed that buying clothes was not online and needed physical touch; But in Bonnie Fashion we were able to overcome this challenge, and now we are an online shopping mall based on customer -based. Also, Nima al -Fatt, manager of Marketing Bonnie Fashion, reviewed the brand’s ten -year process and said that we started working on March 13, 2014 and entered the H&B (health and beauty) field in 2016. We have focused on the development of brands since 1396, and since 1977 we have been introduced as a police market. According to Nima al -Fatt, the brand has entered the gold field since 1977, and since 1398 it has changed its decision to be a police market.

Marketing Bonnie Fashion added that in 1399 with the outbreak of Corona, our strategy path has changed a lot, and since 1400 we have focused on infrastructure development. In 1402 we became a police prote market, and finally in 1403 we added home appliance sales to Business -based Bonniem. Nima al -Fat said that the share of fashion, fashion and clothing is currently 82 %, 14 % and other sectors, and 4 %. Also, the number of orders in 1403 increased by 120 % compared to 1402, and the number of customers increased by 100 %.