Samsung’s lead in ranking the best youGOv world brands in 2025

In the ranking of the best brands of YouGOV in 2025, Samsung Electronics was able to get the world’s best brand from the perspective of world consumers.

The ranking of the best world brands of YouGOV was released in 2025 and Samsung was the top of the list. Samsung Electronics was named the world’s best brand from the perspective of world consumers. The Korean company topped this ranking for the second consecutive year.

Samsung was on the list of the top four brands in the world in the following years after finishing fourth in 2017, and in 2021, I climbed second in 2022 and came in first in 2022. This annual list was not released in 2023 and 2024, and now in the list of the best brands of youGOV in 2025, Samsung was ranked first for the second consecutive time. On the list, only two Asian brands have reached the top ten world brands, one of which is Samsung.

The ranking of the best youGOV brands in 2025 with more than one million consumer polls were published in 28 different markets in the world and the best global and national brands have been introduced. Participants of the poll have expressed their view of thousands of brands and evaluated these brands according to six key criteria such as the initial impact, quality, value, customer satisfaction, reputation and recommendation to others.

The CEO of Yougov, Steve Hatch, said:

Brands have never been so important, and in today’s vibrant market, consumers can make a brand’s success or failure, so understanding the brand image is very important.

In October 2024, Samsung was also named as one of the top five brands in the world by the Interbrand World Brand Consulting Company for the fifth consecutive year. The value of Samsung’s brand on the list for the first time last year exceeded $ 100 billion. Samsung Electronics deserved this success due to the expansion of Samsung’s artificial intelligence products, increasing consumer advantages through advanced device connection and continuous commitment to a sustainable future.

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