Subscriptions-based Businesses are among the monetization models that have grown dramatically in recent decades with the development of digital technologies and changing consumption patterns. These types of businesses allow users to access special services or products in return for a specified fee. Services such as Netflix, Spatifa and Amazon Prime are successful examples of this model in the world.
One of the main challenges of shared rights businesses is the management of periodic payments and the reduction of the Churn Rate. Current payment methods that require manual operations each time can lead to adverse user experience and increase the likelihood of subscribers to be forgotten. In the meantime, payment strategies such as Direct Debit as a new method can reduce these problems and bring many benefits to these businesses.
Share -based; The secret of customer loyalty
Shared business businesses are based on periodic and repeatable payments. In this model, customers pay a certain amount at certain times (monthly, annual or even weekly) and will access their desired services or content.
The features of these businesses include:
- Periodic Payment: Unlike traditional sales models, in these businesses, payments are repetitive, regular and at a specified time.
- Continuous Service Provide: The services provided to users are usually updated continuously to create more added value.
- Creating loyalty to customers: The shared model makes customers interact with the brand and thus increase customer return rates.
- Income predictability: One of the main advantages of this model is the predictability of business liquidity flows that help plan and develop it.
- Scalability: Shared business businesses are highly scalable and can grow faster because of their sustainability.
Challenges of long -term customer maintenance
One of the main challenges facing subscription -based businessesRepeated Payments Management » Is. Many users may not renew their subscription for various reasons, including forgetfulness, lack of inventory in the bank card or the complexity of the payment process. This can cause customers to lose and reduce continuous business revenues.
One of the main challenges in common payments for shared models is:
- Failed to pay by customers
- High Rate Users
- Delay in receiving income
- Need to remind the continuous reminder of subscription extension via email and SMS
- Problems with unsuccessful transactions due to insufficient bank card balance
Non -stop subscriber with the Debt directory
Direct Debit or “Direct Payment” is an account -based banking solution that allows customers to automatically subscribe to their business without the need to manually enter the payment information. To pay. This solution has been accepted in many developed countries as a standard way for repetitive payments and is widely used by shared rights businesses.
The Benefits of the Debt Direct
Improvement of liquidity flow management: Using the Debt directory, companies can adjust the accurate timing of their payments and have a stable income stream.
Reduce Customer Loss Rates: One of the main reasons for abolishing subscription is the forgetfulness of payment or problems related to bank transactions; By automating these processes, the Debt directory increases customer maintenance rates.
Reduce Operational Costs: In other payment methods, companies have to spend a lot of time and financial resources sending reminders and support for users; The Debit Directory reduces these costs significantly.
Increased users’ conversion rates to loyal customers: Many users do not perform the subscription renewal process due to the complexity of payment. With the Date directory, additional measures are deleted and the subscription will remain active.
Successful examples of using Debt directory in shared rights businesses
Direct Debit is used as an automated payment method in many global shared businesses; Here are some examples of these businesses:
- British Gas: British Gus, one of the largest Energy Services providers in the UK, uses the Debt directory to collect the monthly payments of its customers. This method allows customers to pay their bills automatically without worrying about forgetfulness.
- Sky (Sky): Sky’s Media and Telecommunication Company in the UK uses the Date’s directory for its television, Internet and telephone services. This method allows subscribers to pay their subscription fees regularly and automatically.
- Sports and Fitness Clubs: Many sports clubs in Europe and the US use the Debit directory to collect their members’ monthly membership fees. This method allows members to pay for their membership costs without the need for frequent reminders.
Debt’s Direct (Direct Payment) in Iran
The Debit Directory, known in Iran as direct payment, has no long -term history, but has been able to play an important role in periodic payments and repeated transactions in the short term. This solution, by direct payment of the treaty, the first and largest officer in the country, is owned by more than 5 authentic online businesses and apps, including a loan and credit platform for the purchase of the goods, the film’s online movie and serial serials. , Aviva and Film, Pinost Investments, and so on.
In the aforementioned businesses that are the type of shared right, the Subscription Payment strategy has been implemented. In this way, users only activate their periodic pay directly from the bank account and at the specified times. This payment model is an ideal option for businesses dealing with continuous and scheduled transactions, including online display platforms (VOD), Landtak companies, insurance, installment and credit purchases, charities, neobanks, micro -investment and other services Shared.
Implementation of the Direct Debit Strategy has many benefits for shared business businesses. Including more accurate prediction of liquidity flow, reducing the costs of paying customer payment, eliminating the problem of forgetfulness of payment, and increasing users’ loyalty rates and durability. This method helps organizations to stabilize their revenues and provide users with a enjoyable payment experience.
Conclusion
The Debit Direct, as one of the new ways of paying, can dramatically improve the financial and operational performance of the shared rights businesses. This solution, in addition to enhancing customer loyalty and reducing the likelihood of subscription cancellation, allows businesses to manage their income stream more accurately and more effectively. Given the growing growth of shared models in various industries, implementing the Debit Directory of the Treaty Debit can bring a significant competitive advantage to companies.
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