Million Instagram prizes to attract Tiktokari

Instagram has started the competition to attract Tik Tok content creators by giving away millions of prizes. With this strategy, the platform hopes to attract tickers and increase its popularity.

The Instagram social network has taken advantage of the opportunity to attract content creators after the temporary removal of Tik Tok from application stores and Trump’s insistence to sell or ban Tik Tok in America.

Instagram million rewards for content creators

The platform encourages creators to publish their Reels exclusively on Instagram by offering cash rewards. According to reports, these bonuses range from $10,000 to $50,000 per month. In contrast, content creators are required to publish their short videos first on Instagram and then share them on other platforms such as TikTok.

In the past, Meta had increased the rewards paid to content creators to compete with Tik Tok, but apparently this costly policy did not last long. In 2021, Instagram launched the Rails Rewards program to deal with the growing competition in the short video space. However, from 2022 onwards, content creators reported a significant reduction in these rewards until eventually, the program was completely shut down in 2023.

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This news is published while Tik Tok is facing legal challenges in America. The platform has been blocked in the country since January 19 due to federal laws prohibiting the sale or ban of the app in the United States. Although access to the platform has been restored since Sunday, it is still not available in app stores. Donald Trump, the new president of the United States, has postponed the implementation of the Tik Tok ban by issuing an executive order.

In the past week, Instagram has introduced new features that seem to be aimed at attracting content creators from TikTok. One of them is changing the shape of the profiles from square to rectangular, giving them a look similar to competing platforms. In addition, Instagram has increased the maximum length of reels from the current state to three minutes to allow content creators to produce longer videos. Instagram CEO Adam Moussari has also announced the development of a new video editing app called Edit, which will compete directly with Capcut, the video editing app owned by TikTok’s parent company, ByteDance.

Despite all efforts, the attraction of content creators from Tik Tok may not be fully realized. Some of these people are unhappy with Meta’s changing approach to content verification and new policies apparently designed to please the new administration.

Read in Gadget News: At the same time as Tik Tok was blocked, the time of Instagram Reels videos became 3 minutes Instagram has introduced a powerful competitor to Cap Cut: Edit The ability to schedule messages has reached Instagram Direct