The first companion received the special public relations award for pioneering the use of artificial intelligence

In the 21st festival of the best public relations of Iran, the special award of pioneer public relations in the use of artificial intelligence was awarded to the first company.

On Tuesday, 2nd of Bahman 1403, the 20th edition of the International Public Relations Symposium and the 21st edition of Iran’s Best Public Relations Festival were held at the National Library Conference Center. According to the latest domestic news, Mohammad Jaafar Qaimpanah (Executive Deputy of the President), Elias Hazrati (Chairman of the Government Information Council), Seyed Mehdi Tabatabai (Deputy of Communications and Information of the President’s Office) and a number of internal public relations managers, experts and professors in this ceremony. were present and a group of international experts also appeared online in this festival.

On the occasion of holding this event, the President of our country, Masoud Mezikian, sent a special message, which was read by the secretary of this symposium. Part of the text of this message reads:

There is no doubt that with the emergence of new media, especially social media, the increasing awareness of public opinion, as well as the increasing expectations of stakeholders and the role that their satisfaction can play in moving things forward, public relations has become very important as the management of an organization’s communication with related social groups. It has been proposed as a strategic and key solution in the current era.

I believe that a strong, scientific and efficient public relations is the winning card of managers in today’s era, and with such ability, one can continuously take the pulse of public opinion and interact with it properly, and on the other hand, provide the necessary information. provided to the people in a decent and fair manner. If we can provide the grounds for the establishment of a strong public relations and achieve it, we can use such a valuable capacity and power to help create and develop consensus at various organizational, national and international levels.

Certainly, public relations in its true sense is a strategy of relying on commonalities and avoiding disputes and taking action to resolve them through real, critical and free dialogue. The main theme of this type of public relations is honoring human beings and protecting their dignity, and your best efforts as public relations workers should be to gain the satisfaction of various stakeholders; An achievement that can be a platform for harmony, empathy, companionship, cooperation and success.

Also, the president of the International Public Relations Association, known as IPRA, that is, Natasha Pavlovich Bukhas, also sent a video message to this festival and expressed her satisfaction with the holding of this symposium, which will be held under the theme of “Examining the role of public relations in the development of organizational, national and global harmony”. , stated:

The topic of this event, which will be held in Tehran under the title “The role of public relations in the development of organizational, national and global agreement and consensus”, is currently the most suitable topic. According to the Global Peace Index, there are more than 56 countries in a state of active conflict in 92 countries around the world. The internationalization of disputes is reshaping the geopolitical landscape. In such a volatile and inflammatory environment, the demands on the public relations profession to overcome these complexities have intensified and increased. In public relations, we need strategic agility, increased stakeholder engagement, and a commitment to ethical communication.

During this international symposium, specialized meetings about network public relations were held with the presence of domestic and foreign professors and thinkers. Also, in continuation of this event, the 21st festival of the best public relations of Iran was held. This festival is held every year at the same time as the International Public Relations Symposium, during which Iran’s best public relations are honored.

Public relations successes of the first companion

Based on this, in the introduction section of the best public relations in Iran, the first public relations company was able to get the most points from the scientific and specialized evaluations and received the special mark of public relations pioneer in the use of artificial intelligence. This special award was given by the jury of the 21st Iran Public Relations Festival and because of the use of digital systems and media in relation to society, attention to online public relations and the use of social networks in communication matters and efforts to use artificial intelligence tools in public relations. It was awarded to the first companion.

After the summaries, the panel of judges awarded the plaque and statue of the best public relations in the field of media communication to the first public relations.

It should be noted that the 20th edition of the International Public Relations Symposium was held with the cooperation of the International Public Relations Association. In this course, prominent Iranian and foreign professors gave lectures and presented their articles, and two specialized workshops were held with the titles “Skills to create empathy and consensus” and “Strategies, techniques of empathy and methods of creating cohesion and consensus in organizations, the country and international cooperation”. was held

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