In order to attract more traffic, the website and online store always needs continuous and constant advertising. We explain to you all the methods of website and online store advertising that are done effectively.
Click ads
Click advertising is one of the most popular online advertising methods. In this method, you pay for each click on the ad. There are various platforms that provide this type of advertising, but most of them either do not serve the country of Iran or have sanctioned Iran. The most reliable click advertising sites are:
Google Ads: Showing your ads in Google search results
Advertising on social networks: such as Instagram and Facebook
SMS advertising
As a site administrator or store manager, you should look for a method that has low cost and high effectiveness.
Send SMS from messenger
SMS advertising is one of these methods. The applications that an SMS panel can have for your internet business include:
- SMS confirmation code during registration
- Send order confirmation SMS and thank you for the purchase
- Sending SMS for discounts and campaigns to all customers
- Sending SMS as a newsletter to users
- Sending mass and promotional SMS by age, gender, job, region and province
- Contest and SMS survey
- Send discount code
- Announcing new products
- and…
The cost of buying an SMS panel and sending a single or group SMS is very low, but sending it to your customers can help store branding, advertising and building a two-way relationship.
Content marketing
Providing valuable and relevant content can attract more customers to your site. Produce a functional content and using marketing techniques, turn it into a content that sells for you.
Blogging: publication of educational and practical articles
Educational videos: produce videos related to your products
Infographics: presenting information in the form of attractive images
Online store
Search Engine Optimization (SEO)
Keep attracting users from Google and build your sales machine. By using SEO techniques, you can rank in the keywords that your target audience is searching for and come to the first page of Google.
Use relevant keywords.
Production of quality content.
Optimizing site speed and user experience.
Email marketing
Email marketing, like SMS marketing (text message advertising) that we introduced above, is a cheap method. But e-mails have a much lower open rate compared to sending mass SMS. Among the messages that you can include in your email are:
- Sending newsletters
- Discount offers and special sales
- Reminder messages such as abandoned cart
Advertising in social networks
If your target customers are young, general and of any trade and business, social networks such as Rubika and Instagram are suitable. If certain businesses buy from you, you can advertise in their specialized groups and channels.
Instagram and Telegram: holding campaigns and contests
Using influencer marketing
Targeted advertising according to the audience
If you are looking for a more effective method, you can use the method of sending regional SMS to various businesses and guilds whose mobile number list is placed in the SMS panel.
Cooperation in sales (Affiliate Marketing)
By using other marketers and sites, you can increase your sales. In this method, you pay marketers a commission per sale. Affiliate marketing is where you can give a percentage of your profits to people who sell your products.
Create a management panel for them on your site and store and create special facilities for them.
Banner ads
Displaying advertising banners on high-traffic sites can increase your site traffic. Using discount timers to create a sense of urgency in banners will encourage the user to click on your banner and enter your site.
Final remarks + comparison table
| Advertising method | Brief definition | cost | Speed of conclusion | purposefulness | Customer interaction | Long-term effectiveness |
| click advertising (PPC) | Ads based on user clicks, on platforms such as Google or banners. | medium to high | quick | up | low | average |
| SMS advertising | Sending promotional SMS to target audience. | low to medium | quick | very high | average | down |
| Content marketing | Production and distribution of valuable and relevant content to attract and retain audiences. | medium to high | slow | medium to high | up | very high |
| SEO | Content and site optimization for better ranking in search results. | low to medium | slow | up | low | very high |
| Email marketing | Sending targeted emails to audiences with the goal of engagement and conversion. | low | average | up | up | up |
| Advertising in social networks | Using social platforms to advertise and communicate with target audiences. | low to high | average | up | very high | average |
| Cooperation in sales | Paying commissions to sales partners for promoting products/services. | low to medium | average | up | average | average |
| Banner ads | Displaying image or text ads on websites or apps. | medium to high | quick | average | low | down |
To be successful in online advertising, it is important to use a combination of several methods and analyze their results regularly. Choosing the right methods based on the target audience and budget can have a great impact on the growth of your online store.
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