Apple’s strategy in presenting its special headset surprised analysts

Although there is still a lot of time left until the release of Apple’s special headset, analysts are surprised by Apple’s strategy in producing this product.

According to Tekna technology and technology news service, Apple unveiled its mixed reality headset Banhem Vision Pro at this year’s developer conference. After this event, analysts announced that Apple plans to open a separate app store for this device after introducing this event. start up Probably this app store will be based on artificial intelligence. The new dedicated app store can offer thousands of apps related to fitness, health, or watching movies, which are currently under development.

Apple will produce and market only 150,000 copies of its new headset. Also, the method recently published about this headset shows that this device is not included in the category of home products. On the other hand, the number of iPhones that have not been upgraded in the last four years is very high, and it seems that this company will have a lot of time to attract users to buy iPhone 15. But this does not reduce the company’s efforts to sell more Vision Pro. According to analysts, Apple will provide ten percent of its revenue through its mixed reality headsets by 2030.

If Apple cannot reduce the very high price of mixed reality headsets, its sales confidence will not increase in the future. According to the predictions, Apple must introduce an economic successor to Vision Pro by 2025.