Recently, AI enthusiasts believe that “AI will not replace you, but the person using AI will.” Individuals and companies must stay up-to-date with the advancement of technology in order to keep up.
In support of this argument, a Disney source told Reuters that media companies like Disney must either explore AI or risk becoming obsolete. This source believes that artificial intelligence can help Disney cut costs; Because the studio faces challenges to break even or reach profitability with high-budget films.
In addition, AI can help with customer support and engagement at Disney park businesses. Due to these factors, Disney is investing in the study of artificial intelligence by creating a dedicated working group.
Not only Disney, but also another entertainment company like Netflix is hiring artificial intelligence experts.
While entertainment companies are jumping into AI, Hollywood writers and actors are protesting the technology. The Hollywood Workers Union is concerned about artificial intelligence using copyrighted content and taking over their jobs.
Disney Metaverse president Michael White is also reportedly leaving the company. In March, the company terminated its Metaverse division with more than 50 employees.
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