FIFA wants to explode Metaverse!

FIFA, the international football organization, is expanding its activity in the metaverse space and has submitted 9 more trademark applications for the implementation of the “WE ARE” campaign.

The trademarks, shared by intellectual property attorney Mike Kondodis on his Twitter profile, underscore FIFA’s growing seriousness about the metaverse and its potential applications in virtual reality gaming, virtual apparel and footwear, entertainment services and more.

These trademarks cover a range of potential services in the virtual world. These services include personal training services, entertainment services such as laser shows, live audio and video performances, and shows related to sports events. In addition, registrations include the provision of virtual sports equipment and accessories for use in these digital environments.

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Beginning

FIFA’s previous experiences in Metaverse have included a diverse set of activities; Including: creating a virtual version of Lucille Stadium in Qatar for the World Cup. This move allows fans to enjoy the event digitally.

It also partnered with Swiss luxury watchmaker Hublot and Upland’s Metaverse platform to deliver unique virtual experiences and digital assets related to the 2022 FIFA World Cup.

In addition, FIFA has developed new casual games and launched an interactive fan app called Phygtlis, which offers fans a creative way to interact with their favorite moments from past World Cups.

Notably, FIFA has begun testing non-fungible tokens (NFTs) and launched the FIFA+ Collec in partnership with Algorand blockchain technology, further fueling its digital ambitions.