Nvidia partners with luxury car maker DENZA on Omniverse Cloud

DENZA collaborates with WPP for advanced vehicle design and manufacturing on the NVIDIA Omniverse Cloud. NVIDIA Omniverse Cloud is a high-tech virtualization platform that enables designers and engineers to work on complex 3D designs and simulations in a shared cloud-based environment.

Luxury car maker DENZA is partnering with NVIDIA to use generative artificial intelligence to improve its marketing and production processes, as well as help design its cars, according to Hoshio.

Denza, a joint venture between luxury electric car brand BYD and Mercedes-Benz, has partnered with marketing and communications giant WPP and NVIDIA Omniverse Cloud to build and design its next-generation cars, NVIDIA founder and CEO Jensen Huang announced at the SIGGRAPH conference.

WPP uses Omniverse Cloud, a platform used to develop, deploy and manage digital programs across industries, to help luxury automakers integrate complex design and marketing processes.

Advertising and marketing company WPP has announced that it has used the Omniverse Cloud to create a detailed digital replica of the DENZA N7 electric car. By partnering with DENZA, WPP was able to use the advanced computer-aided design tools Global Scene Description or OpenUSD to create an accurate and real-time representation of the vehicle.

OpenUSD is a 3D framework that allows different software tools and data types to work together to create 3D virtual worlds.

WPP teams use Omniverse Cloud to connect OpenUSD-enabled design and content creation tools (such as Autodesk Maya and Adobe Substance 3D Painter) to create a new configuration of the DENZA N7 electric car. By connecting these tools and software seamlessly in Omniverse, WPP’s artist teams can iterate and edit a specific view or track from the full engineering data set of the DENZA N7 electric vehicle in real time to ensure that the virtual machine accurately represents the physical machine. it shows.

Traditional car designs required hundreds of thousands of images to show all the variations of a car model. But with OpenUSD, WPP can create a digital version of the machine that has all possible options and modifications in one place. Therefore, there is no need to take separate photos of car modifications, and the display process becomes faster and more affordable.