ChatGPT is likely to introduce a Pro Lite subscription for $100 per month

A new report suggests that OpenAI may soon introduce a new subscription plan called Pro Lite for $100 to access ChatGPT. This plan can bridge the price gap between Plus and Pro and is especially attractive to professional ChatGPT users who need a higher level of use of this chatbot.

According to Gizmochina, Tibor Blaho, a software developer, found a reference to this scheme in the front-end code of the web version of ChatGPT. He says the naming structure and user interface texts clearly point to a new subscription plan. OpenAI has not yet confirmed the plan, and its release date or official details are unknown.

ChatGPT Pro Lite subscription bridges the gap between Plus and Pro subscriptions

OpenAI currently offers several subscription levels, including a free version, Go plan for $8 per month, Plus for $20, Pro for $200, and Team, Business, and Enterprise plans. Many users have criticized the large price jump between the Plus and Pro, seeing it as a barrier for professional users to upgrade. The Pro Lite design can bridge this gap and provide an intermediate option for this group.

Reports suggest that the Pro Lite subscription is specifically targeting groups such as freelancers, researchers, and developers. These groups need more usage and more advanced features, but don’t justify paying $200 per month for the Pro plan. The price of $100 can create a balance between cost and features and attract a new segment of the market.

Checking the codes shows that ChatGPT Pro Lite probably offers more features than Plus and less than Pro. Evidence suggests that this plan can provide three to five times more use of deep reasoning models than the Plus subscription. This is important for users who are involved in complex content creation, data analysis, or advanced programming.

Codex also mentions better Codex support for programming. This suggests that OpenAI is likely to design the Pro Lite plan with a focus on developers and small software teams. Such an approach can strengthen ChatGPT’s position in the market of intelligent programming tools.

The financial context of this decision is also very important. Reports show that OpenAI is facing an annual loss of about $14 billion despite its $20 billion revenue and needs to increase its revenue by attracting premium users.