The European Commission has now launched a new investigation into whether WhatsApp’s new policy, which bans third-party AI service providers from using the messenger’s business tools to communicate with users, breaches EU competition rules.
According to GSMArena, WhatsApp is owned by Meta and the Meta AI chatbot can operate freely in all software owned by Meta, including WhatsApp. But Meta has announced over the past few weeks that third-party AI service providers such as Microsoft’s Copilot and ChatGPT will not be able to offer their chatbots on WhatsApp.
Meta will not allow competing chatbots on WhatsApp from early next year
Meta prohibits the use of WhatsApp Business Tools by third-party AI providers when the original service AI is provided. This move by Meta means that other AI chatbots will no longer be available through WhatsApp. The new policy will be effective from January 15, 2026.
Of course, businesses active on WhatsApp will still be able to use AI for ancillary or support tasks, such as automated customer support, but they won’t be allowed beyond that.
According to the European Commission, this meta behavior may violate EU rules on abuse of a dominant position. It is not yet clear how long the investigation will take. The European Commission has said that as a result of WhatsApp’s new policy, rival AI providers may be blocked from accessing their customers through WhatsApp. On the other hand, the Meta AI service will still be available for users of this platform.
WhatsApp has several billion users worldwide, and it seems that Meta wants to make its own chatbot the only option available to billions of users by cutting off the access of competing AI services to WhatsApp users.
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