Google has announced that it has started testing the integration of “AI Overview” with “AI Mode”; An important change that practically removes the line between search and conversation with artificial intelligence.
Previously, users had to choose between two different experiences: if they expected a quick answer, they typed in the same classic search; But if they wanted to ask more questions or continue the conversation, they had to click on the AI mode tab. Now Google considers this separation pointless and wants to turn the search experience into a continuous conversational flow.
Search gives content; AI mode continues
According to Google, from now on users who get an AI overview at the top of the results can On the same page ask additional questions and enter into a conversation with Gemini; No need to change the environment or open a new tab.
This feature is currently only enabled on mobile but is being tested globally.
A change that changes the game
This action coincides with new pressures from OpenAI; where ChatGPT’s parent company has announced that it is in “code red” status and has delayed the release of some products to prioritize improving the chatbox experience.
Over the past months, Google has been able to register significant growth with the release of new Gemini models, including the NanoMoz image model; So that Gemini until the end of November More than 650 million monthly users has arrived In contrast, an overview of Google’s artificial intelligence in search as well 2 billion monthly users has
Now, by combining these two experiences, Google hopes that the adoption of Gemini among consumers will accelerate and the competition with ChatGPT will enter a new phase.
“You should not think where to ask the question”
Robbie Stein, Google’s VP of Search Product, stated in a post on X:
“You shouldn’t have to think about where or how to ask your question.”
He explained that users still get an AI overview as a starting point, but now they can continue the conversation without leaving the same page:
“This brings us closer to our vision for search: just ask what’s on your mind; “No matter how long or complicated it is, find exactly what you need.”
Why is this change important?
The search often begins with a simple question, but the path is not always straightforward. The user may find that they need more information, new questions arise, or they need to dig deeper. Google says the new integration allows users to “naturally” stay in the same search flow and continue the conversation.
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