Dia; The first specialized shopping assistant in Digikala

In general, Dia is the smart assistant of DigiKala, which was previously available in its Instagram version, and now the shopping assistant is a new subcategory of Dia, usable for all DigiKala users.

This assistant is part of Digikala’s long-term strategy to make all stages of the shopping experience smarter; From discovering users’ needs to making final decisions and after-purchase services.

The shopping assistant accompanies the user in all stages of the purchase and, understanding the user’s needs, provides detailed suggestions according to taste and budget. For example, a user looking for a smartphone with a powerful camera and a limited budget can ask Dia to suggest the best options and take users’ opinions into account when making a decision.

Searching and finding goods, buying advice, answering users’ frequently asked questions, and reviewing user opinions about the selected goods are the tasks performed by Digikala’s specialized purchasing assistant. For example, users can ask the shopping assistant to find the product they want in a specific color, size, and price range.

Artificial intelligence, which has created a revolution in the world of technology, has been noticed in the world’s leading online stores, and well-known stores in the world such as Amazon, Walmart and Instacart help customers with their special shopping assistant.

With the introduction of “Dia”, Digikala has joined the world’s largest e-commerce players and has taken the first serious step in using artificial intelligence to create a smart shopping experience in Iran.

“Dia: Digikala’s shopping assistant” can now be used in the application of this online store and will soon be presented on the Digikala website. This shopping assistant is on the left side of the pages Application Digikala is placed and marked with purple color.

At the moment, the initial version of the DigiKala shopping assistant has been presented and it is supposed to become a complete shopping assistant with the addition of other features such as determining the nearest delivery period and announcing discounts and product price changes to the user.

Digikala shopping assistant helps to make online shopping easier. Especially for those who find the online shopping process difficult and challenging.