With the stop of production, the future of the iPhone Air was in an aura of uncertainty!

According to a new report by The Information website, Apple has decided to postpone the release of the second generation of this device due to the very weak and disappointing sales of the iPhone Air. According to the initial plans, the new version of this ultra-slim phone was supposed to be launched in the fall of 2026 and at the same time as the iPhone 18 Pro series, but this program has now been completely canceled. The news confirms earlier rumors of serious demand problems for the product and suggests that Apple’s latest attempt to create a successful fourth model in its portfolio has failed.

Evidence of this business failure is evident in Apple’s supply chain. Since the launch of the iPhone Air in September, there have been numerous reports of reduced production and demand. Foxconn, one of Apple’s main suppliers, has been forced to shut down almost all of its production lines and is expected to completely stop production by the end of this month. Lockshare, another partner of Apple, also stopped the production of this device at the end of October. These actions show that Apple has not been able to attract the attention of the market to this new product.

The main reasons for this failure lie in Apple’s pricing strategy and technical compromises. By designing a 5.6mm iPhone, the company had to sacrifice key features. The iPhone Air has a smaller battery and a single-lens camera, but still comes with a base price of $999. That’s just $100 cheaper than the $1,099 iPhone 17 Pro, which offers a triple camera and much better battery life. In practice, users preferred to pay more for Apple’s best phone, the Pro model, and refused to pay an exorbitant price for “beauty without powerful technical content”. This is Apple’s third failed attempt to create a fourth iPhone after the Mini and Plus models. The future of the second-generation iPhone Air, which was supposed to come with vapor chamber cooling and a larger battery, is now in limbo.

Source: MacRumors