WhatsApp goes to the war of spam messages by imposing new restrictions

Popular messenger WhatsApp is preparing to implement a new and important restriction designed to reduce the volume of unwanted messages and spam. According to new reports, the company plans to impose a monthly cap on the number of messages users send to unknown people (outside of their contact list). This restriction specifically targets messages that do not receive a response from the recipient, thus directly restricting spam and bulk messaging activities.

This action of WhatsApp is in response to the evolution of this platform from a purely personal messenger to a space for the activity of groups, associations and different businesses. Although this wide range of users has created new opportunities, it has led to a significant increase in received messages and their management has become difficult for users. The new restriction is designed to apply to both regular users and business accounts, but the main impact will be on businesses that use the platform for mass marketing and spam.

The mechanism of this system is such that if the receiver of the message responds to it, that conversation is excluded from the scope of the restriction and is considered as a legitimate communication. WhatsApp has not yet announced an exact number for this monthly cap and is testing different amounts to find a suitable balance. However, the company has emphasized that normal users will rarely approach this limit and that this policy will not interfere with their daily communications. To inform users, when the number of messages sent by them approaches the limit, warning messages will be displayed as pop-ups. This feature, which will be implemented on a trial basis in a few selected countries in the coming weeks, is an important step towards improving the user experience and cleaning this platform from spam content. This policy will especially affect business WhatsApp activities that require sending an initial message to customers.

Source: 9To5Mac