New reports show that Apple Developing one Web search tool Based Artificial Intelligence That can be part of the redesign of the audio assistant Siri Be. Inside Apple, this project named after World Knowledge Answers Is known and may be in addition to Siri to the browser Safari And search feature Spotlight Add to the iPhone as well.
Apple and the challenges of artificial intelligence project
Apple’s performance in the field of artificial intelligence has been under the magnifying glass since the not -so -successful introduction to the WWDC 2024. The new version of Siri, which is due to be released with broader and artificial intelligence -based abilities, is now up to year 2026 Delayed. The web search tool can be part of the same redesign that will probably be introduced next spring.
Apple CEO Tim Cook recently emphasized that the company is ready to buy other companies to advance its current map. In the meantime, even rumors about Apple’s interest in buying startups Perplexity It was raised.
Now, according to Bloomberg’s new report, some of the key sections of Siri have not yet been finalized. Bloomberg also says Apple and Google have reached a “formal agreement” to test Google’s model to produce satiety summaries this week. However, the Cupertino giant plans to use its proprietary models to search for users’ data, but is still exploring options like Claude from Anthropic and Jamina.
Entering the search world for Apple could be a big thing, as the company had in the past refused to enter the field directly. However, changing the habits of users and repeatedly using artificial intelligence chats to get online information has forced Apple to change its approach. If this feature is added to Safari, Apple can compete directly with big competitors like Google and Microsoft, and even get a better marketplace alongside companies like Openai and Perplexity.
Apple is expected to launch the iPhone 17 family next week, but the upgraded version of Siri with artificial intelligence capabilities will probably be released at the same time as iOS 26.4 next March.
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