Amazon unveiled Lens Live artificial intelligence tools to help buyers

Amazon has just announced the launch of a new tool called Lens Live that makes it possible for customers to buy artificial intelligence -based shopping experience.

The Lens Live tool is a kind of upgrade for Amazon Lens capability that allows users to discover new products through video search. This service is similar to services like Google Lens and Pinterest Lens. The tool will also be integrated with the Amazon Artificial Intelligence Assistant called Ruffus to provide users with more information on products.

Lens Live makes it possible to search and compare goods with artificial intelligence

Lens Live, of course, will not replace the Amazon Lens Video Search Tool. Instead, Lens Live adds a feature to Amazon Lens so you can get your phone to the objects you see in the real world and see similar products at the bottom of the screen.

This new feature is one of several artificial intelligence -based methods that Amazon has introduced to help online buyers. Amazon has introduced a lot of artificial intelligence capabilities over the past year, including Ruffus artificial intelligence assistant, artificial intelligence -based shopping guides, artificial intelligence reviews, artificial intelligence tools for finding appropriate clothing, providing audio summies, customized shopping and vendors.

Lens Live also allows users to check when they are in physical stores and see if Amazon offers similar goods at a better price.

When using the new Lens Live feature, customers can hit any item they see in their camera view to focus on that product. Also, if they find a similar product, they can add the icon (+) to the shopping cart or touch the heart icon in their list of interests.

The Lens Live feature is first available in the Amazon Shopping app on iOS. This feature is also initially available only for Amazon customers in the United States.