Jaguar and Land Rover get Nvidia’s nervous system • DigiCala Mag

Jaguar and Land Rover vehicles will receive significant technical updates in collaboration with Nvidia, and the company’s neural systems will change the way customers interact with their vehicles.

Tesla not only changed the way we look at all-electric cars, but also changed the boundaries of in-car entertainment. German car manufacturers also followed a similar trend with their own eyes, but perhaps they did not perform very well.

Looking at what Rivian, Mercedes-Benz, Porsche, Ford, Tesla, Lucid and even Hyundai are doing today, the need for change is felt and it’s not just about the display, but customers want to interact with the car with all their senses and are ready. Pay for it.

Now Land Rover’s new Range Rover looks impressive, even if it’s not a complete transformation. One look at the car and you’ll notice that it has everything you need including comfort, selectable performance, exceptional exterior design, and almost enough technology to last at least two decades.

Unfortunately, in today’s world, there is not nearly enough to choose from. You need to have tons of apps to satisfy your customers, and you need to integrate things like Spotify, Hulu, Netflix, fast browsers, and maybe even games into the car to ensure your success. Also, there is no need to remind that Apple’s CarPlay and Android Auto are also considered a necessary part.

This is what Jaguar and Land Rover will do in collaboration with Nvidia. These British brands, owned by the Tata group, will launch new cars from 2025, which according to Reuters will be equipped with something called “neural systems and computerized brains”.

In this way, these cars will have integration technology with technical developments and compatibility with updates. Just like Tesla, Mercedes-Benz, BMW and other car brands that have enabled online updates, Jaguar and Land Rover can take a new step in communication and entertainment. The Pivi Pro infotainment system will be greatly improved, and in addition, other functions such as driving and automatic parking will work much better.

According to Nvidia, “The result will be some of the world’s most desirable vehicles that maintain the design purity of Jaguar and Land Rover’s distinctive characters while transforming the customer experience at every stage of the journey.”

Jaguar Land Rover (JLR) previously had a deal with Alphabet, Google’s parent company, which is still ongoing, but that deal only covers Waymo’s self-driving fifth-generation Jaguar I-PACE. The agreement with Nvidia brings all JLR vehicles under one technology roof. With the start of production in 2025, we will see what exactly this means.

All Land Rover and Jaguar vehicles will feature Nvidia’s artificial intelligence (AI), but the deal also secures the hardware, software and data center workflow needed to develop and validate self-driving technology, from raw data collection to validation.

As Jensen Huang, founder and CEO of Nvidia, said: “Next-generation cars will transform the automotive industry into one of the largest and most advanced technology industries, and the fleet of software-programmable vehicles will bring new functions and services for life. provides vehicles.

Cover photo: a graphic design of Jaguar and Land Rover cars
Credit: JLR

Source: Auto Evolution