Google has invested in a gaming platform called Stan in its latest move to support artificial intelligence startups.
The investment is made in the form of $ 1.5 million financing, including large Japanese companies such as Bandai Namco, Square Enix and Reazon Holdings.
The Stan platform, which is headquartered in Singapore, is trying to be a social and localized version of the discord; But with a different model; Users at the Stan receive a digital digital currency called GEMS by playing titles like Battlegrounds Mobile India, Free Fire Max, Minecraft and even simple games like snakes and stairs. These currencies can be converted to purchasing credit on platforms like Amazon India and Phonepe.
Users can also create chat rooms for each game by building “Club” for each game. Access to specific experiences in these clubs requires GEMS payment, and Stan receives commission from these transactions.
The success of the Stan has been impressive so far:
- More than 1 million downloads
- About 1.5 million monthly active users
- Collaborate with more than 5 game publishers and developers
- Attract companies like Krafton, Garena and Roblox for direct advertising and communication with users
The CEO of Stan, Part Chada, says that more than 2 % of the content monitoring process is done by artificial intelligence. Now, with Google’s financial and technical support, they intend to provide content producers with new artificial intelligence tools, automatic responses, chat filters, and Mim’s construction.
The investment was made through Google’s AI Futures Fund, which is devoted to supporting startups focusing on artificial intelligence tools. Stan is the second Indian startup after the toonsutra that receives support from the fund.
Although Stan is currently only available in India, about 5 % of its users are out of the country. The startup plans to enter the markets of South Asia, South Asian and Latin America next year.
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