The 5 % increase in artificial intelligence traffic to websites reflects the start of a new era on how users have access to information.
According to Similarweb’s new data, users of artificial intelligence platforms such as ChatGPT, Gemini, Perplexity and other chats to the world’s top websites in June, with a stunning 5 % growth of more than 1.5 billion visits.
Despite this explosive growth, the traditional search of Google with 2 billion views is still delivering the most traffic to the websites. But many online publishers, especially in the field of news, are concerned about the day that Google will not send them any other use; The day they call it “Google Zero”.
New studies show that displaying artificial intelligence summaries in search results has reduced users’ clicks on the news link. According to a study from the Pew Center, when AI Overviews (Auto Summies) is displayed, only 1 % of users click on the links; However, without it, this number reaches 1 %.
However, the chats’ referral to news websites has also grown dramatically and has increased by 5 % compared to last year. Among the media, Yahoo tops the top of the artificial intelligence platforms, followed by Reuters, the Guardian, and Business Insider.
ChatGPT is the pioneer of the field with more than 2 % of all artificial intelligence references. This shows that users have become increasingly confident not only for dialogue, but also to find information and even visit websites.
In the e -commerce field, Amazon tops AI with an AI, with Etsy and EBay next. In the scientific section, Researchgate and in the public information section, Wikipedia received the most traffic from artificial intelligence.
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