Netflix started using artificial intelligence in its serials

While artificial intelligence companies and Hollywood studios disagree on the use of this technology to produce artwork, Netflix Declared that began to use Artificial Intelligence In Movie And Serials Has produced itself.

Netflix Joint CEO Ted Sarandus announced at the company’s financial results conference that in the Argentine series “El Atonata»For the first time, the display content produced by artificial intelligence has been used. According to him, the Sunflis’ domestic production team, in collaboration with the producers of the series, has created a scene of collapsing a building with the help of artificial intelligence.

Sarandus also went on to say that the production of this scene with artificial intelligence, Ten times faster It is traditional and less expensive. He emphasized

“We still believe that artificial intelligence offers a great opportunity to help the creators improve the quality of films and serials, not just to reduce costs. “The tools are based on real artificial intelligence and are used by real humans in the production process.”

According to him, the Netflix manufacturing teams are currently using these tools to plan the facades and special effects.

Another CEO of Netflix, Greg Peters, said the company also uses artificial intelligence in other parts, including content customization, search and advertising, and plans to launch interactive advertising in the second half of this year. Netflix had activated artificial intelligence -based search capability earlier this year.

Netflix’s financial performance in the second season of 2025

Netflix has announced that during the financial report of the second season of 2025 $ 11.08 billion Has earned revenue of 16 % compared to last year and its net profit to $ 3.13 billion It has arrived. Also users in the first half of this year 95 billion hours Content has been watched, one -third of them related to non -English titles.