Injecting artificial intelligence into YouTube: changing clothes and video recording environment becomes possible

Neil Mohan In his first memo to the company’s employees, who was named YouTube’s new chief last month, he outlined key priorities and new features that will be added to the world’s most popular video sharing platform in the future. Mohan says in his note that he continues to prioritize content creators.

One of the interesting parts of Neil Mohan’s note was the mention of a new feature that comes from generative artificial intelligence and enables more creative video production. According to Mohan, content producers will be able to change clothes or the environment they are in with artificial intelligence.

According to The Verge, YouTube has not yet provided the exact details of the new artificial intelligence tools; But the CEO of this company says that the aforementioned capabilities will be available to content producers “in the coming months”. Mohan says YouTube is putting some security measures in place to ensure responsible use of the new features.

Following the explosive popularity of generative AI tools such as ChatGPT, many analysts have raised concerns about the ethics and legality of these services. Some critics say the datasets used to train these AI models are likely to be copyright infringement.

Neil Mohan also mentioned a new feature for the YouTube Shorts section, which is similar to Instagram Stories. Before the end of this year, YouTube will host a feature similar to Tik Tok’s Duet, so that the user can record two short videos or a short video and a normal video at the same time. Tik Tok Duet videos are one of the popular video formats in this social network. In 2021, Instagram released a feature called Reels Remix, which has a similar function.

In late 2022, YouTube said it will soon begin broadcasting the NFL Sunday Ticket exclusively through its YouTube TV service, which is affiliated with the American Football League. Another new YouTube feature coming before the end of 2023 will allow users to watch multiple games simultaneously, Mohan says.