Apple wants to promise gamers again; When is this liar shepherd?

Video games are supposed to be one of the main focus of the Apple Developers Event (WWDC), but unlike the past, as the company is under pressure to make its app’s ecosystem worse, this may be really serious.

The WWDC annual event, which focuses on developers, begins less than a few days. This means that one of the repetitive and repetitive shows of the industry has come again, and Apple is trying to convince us that this time is going to enter the game world, and we, in the role of gamers, are trying to maintain our serious face and pretend to believe!

Again Apple, again new promises; Believe it or not?

Video games are sometimes missed for a couple of years at the event, but they are always more intense, and Apple provides significant statistics on the number of hours or the amount of money spent on the game on its platforms, bringing a famous developer to the game’s hardware and hardware. After all these shows and lovers of the game industry, Apple seems to be blocking gamers again, and pretending to be unaware of us when they pass by in the store. But the reason we continue to take this cycle seriously is that although Apple’s claims about becoming a serious gaming company are no longer believable, one cannot ignore the importance of the platforms controlled by the company.

Currently, there are 1.5 billion Apple units in the world. Apple does not release these devices separately for Mac, iPhone and iPad, but we know that more than one billion are iPhones. However, most of these devices are perfectly suitable for games. The current mobile gaming market, although a very big market, has not yet reached its final potential, and if one of Apple’s promises really becomes a real commitment to enter the game world, this could be a big step towards flourishing that enormous potential, and we will not be able to ignore it.

So what is the show for us this year? We still don’t know which prominent figure in the game development is going to come on stage, but it seems almost certain that a new game -based app is set to add to the next version of iOS. This app may replace the not -so -popular Game Center and a smoother game launcher that will probably cover games purchased from other McAws stores, similar to what Apple TV shows for Netflix Watchlist and other streaming services as well as various social capabilities.

The new gamer or the repetition of an old idea with a new look?

It is unclear whether this is just a new app or whether features such as chat, finding teammates, team making, etc. are to be implemented in a centralized software. The idea looks good and attractive, although it should be remembered that the game center app that is going to replace it is reminiscent of one of the previous promises “Apple is really serious about gaming”. Although we still do not know whether or not at the WWDC event, what is more interesting is that the news is just when Apple is finalizing the purchase of its first game studio, RAC7. This studio is best known for making SNEAKY SASQUATCH game; The work that has performed well since its launch at Apple Arcid’s service.

Of course, before we start speculation about Apple’s attempt to build a gaming studios -focused ecosystem, it should be noted: RAC7 is a studio consisting of only two people. Therefore, although it is to be relatively independent as an Apple -owned studio, it is likely that this purchase will be more like a strategic recruitment than large investment! In fact, it is reasonable for Apple to bring a studio, which has had a good commitment to Apple Arcade from the outset and has been successful on this platform, even if it is merely used as a consultant or an experimental case for future changes to the service.

This may be a little disappointing for those who hoped Apple hoped to seriously enter the game and serial production, but the same purchase would send a positive signal. Apple has a good track record in buying small companies, but he has never been to buying a gaming studio. Therefore, the move shows that Apple implicitly acknowledges the lack of internal knowledge and skills in this area, and on the other hand, it remains committed to Apple Arcade’s service.

Apple Arcade; Success in silence!

The second important point is that we sometimes forget that Apple Arcade is at all. The service seems to be like a puzzle for a large part of the game industry. Although initially launched with widespread advertising, the service is now almost quiet, merely in a corner, and for most game industry activists and users, they have no place in their minds. However, there are signs that this service has been commercially successful; This is not easily measurable, as its main purpose is to increase the number of subscribers and maintain them in the form of Apple One Comprehensive Service, but at least never by Apple that it is unhappy with Apple Arcade’s performance.

The main idea of ​​the Apple Arcade service, a set of high quality games that lack in -app advertising and purchases, remains attractive to users, especially for parents. The service seems to have a good job in attracting audiences in parts of the community that are usually not traditionally involved in the game industry and are doing a powerful but unassuming business. To some extent, this is because Apple has not been in touch with the game industry since its recent wave, it has not been in touch with it; Because Apple Arcade and its infrastructure have little impact on the traditional gaming industry, they work very effectively in line with Apple’s internal goals in the field of gaming.

This brings us to another very important point that should be considered when viewing Apple’s plans at this year’s developers’ conference. In fact, Apple’s recent measures may not be to attract the industry to its platforms, but to prepare the field for sudden entry without inviting large parts of the game industry to the company’s ecosystem. This possibility has been raised in recent years through several legal and legislative trends in the world’s major markets; The trends that all move in one direction are that Apple will soon have to open its platform to independent app stores or at least streaming game apps. Apple is still defending its position in many countries in many countries, but it seems to know that time is in harm, especially in the world’s world markets.

While the commercial threat of replacement app stores is probably insignificant because most people are reluctant to install a new store, especially when the default option works well, but the threat of game stores is very important. Epic, Steam and Xbox (Xbox) are likely to launch versions of their game stores on IOS in the coming years, which means the end of the time Apple imagined that games always produce big profits through AppStore. As a result, reviewing game -related software and buying a small studio alone is not enough to win this new front, but if it is a sign of a real move in this area, it could not be a bad start, especially as Apple has done relatively well in film and series.

Source: Gameindustry.biz