Samsung looking for strategic partnership with Perplexity; Integration of Artificial Intelligence in the Future Line of Galaxy

According to Bloomberg, the company Samsung Electronics On the eve of finalizing a great collaboration with artificial intelligence startups Perplexity AI Is placed; A collaboration that could consolidate the position of this search-based technology as one of the key components in Samsung’s future devices.

According to the report provided by Bloomberg sources, two companies are negotiating for Pre -app and perplexity app on future Samsung phones Are. Also talks about them Integration of Perplexity search capabilities in Samsung’s dedicated web browser and even Bixby voice assistant It is also ongoing.

It is rumored that these mergers may be announced this year and formally Galaxy S26 series That for The first half of the year Planned, introduce. However, sources have emphasized that the details of the collaboration have not yet been finalized and the possibility of change is likely.

Along with the technical aspects, Samsung intends to be one of Largest Investors New Round Capital Recruitment of Perplexity Also enter into action. Reports indicate that the startup is undergoing advanced negotiations to recruit $ 5 million of $ 2 billion in capital valuation Is.

This potential partnership can help Samsung at the same time Reduce its historical dependence on Google search engine And the way to implement Combination of artificial intelligence services To open in his products; A path similar to what Apple has taken.

For Perplexity, this partnership is the biggest official presence in the mobile ecosystem, and after the company’s recent agreement with the company MotorolaA step forward in consolidating its position in the mobile industry.

Following on from these conversations, Samsung and Perplexity Reportedly also review the possibility Artificial intelligence -based operating system And Platform for agents (agents) artificial intelligence They can include a combination of Perplexity capabilities and other artificial intelligence assistants.

On the other side, Apple is also interested in collaborating with Perplexity Has been. According to Bloomberg, the company is investigating the replacement of Perplexity with Google Search and even ChatGpt in Siri. Addie Qiu, Apple’s senior service deputy, said during Google’s anti -monopoly court:

“We have been very impressed with what Perplexity has done and we have begun conversations with them.”

However, it is not clear Increasing communication between Perplexity and SamsungWhat will affect the potential negotiations of this startup with Apple, one of Samsung’s main competitors.