“From now on, we don’t think AI, we become AI.” This is the sentence that Ric Elias, the CEO of Red Ventures, expressed in the internal meeting of the directors and shared with them his extensive plan for the future based on artificial intelligence.
Red Ventures is one of the major content publishers and the franchisee of CENT news agency, and it is one of the first news websites that has officially started using artificial intelligence in its work process. According to the managers’ comments, it seems that the use of artificial intelligence has left an experimental and cautious process and is entering the practical stage.
Elias continued his conversation and announced: “Today is the first day of using artificial intelligence in our collection. We look at today in 5-10 years and see that the use of artificial intelligence was not only an opportunity to increase new sources of income, but also a change that allows us to reinvent everything. Artificial intelligence will change everything, and I believe that most of the time, this change will be positive.”
Not long ago, the editor of the Insider website, inspired by Steve Jobs’ famous quote about iPhone phones, likened tools like ChatGPT to “the new bicycle of the mind” and found its use very useful in order to increase productivity. He declared that these tools are able to collect a large amount of information in a short time and greatly reduce the pressure of writing a draft.
Ric Elias, on the other hand, does not consider artificial intelligence to be a complete replacement for his human workforce and still believes that what distinguishes this publication from other publications is their editorial team. He considers Red Ventures’ competitive advantage to be its proprietary data and said: “We have a large proprietary data set that we can use to train our artificial intelligence model.” A lot of personalization is at the core of what we do and we’ve been trying to achieve that for a while now, and I think we’re finally going to be able to achieve that vision.”
In a call to the Futurism website, Red Ventures stated that their AI model is committed to “privacy”, “AI ethics” and “doing things right”.
It is still unclear whether the use of artificial intelligence will bring about positive or negative changes in the work process of CENT, and the question remains that Red Ventures can achieve a suitable revenue model in addition to satisfying its editorial members and users and through Using artificial intelligence to increase your income? If this collection succeeds in getting a good result from its artificial intelligence model, it can become a model for other news websites. What do you think about this?
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