Mark Zuckerberg, CEO of Meta, recently in an interview with Ben Thompson of the Stratechery Media, a fundamental change in Advertising Industry It unveiled. He said that by relying on artificial intelligence, not only will advertising better targeting advertising, he would soon be able to perform the entire process of producing and executing advertising without the need for creativity teams, advertising agencies or even statistical analysts.
Zuckerberg said in part of the conversation:
“We are approaching a point where businesses only share their goal with us, connect their bank account, and no longer need any creative content or target population information. “We will do all the steps with the help of artificial intelligence and just read the results we provide.”
The reaction of the advertising industry activists to Zuckerberg.
The statements, which are a public warfare to the traditional advertising industry, have received sharp reactions from activists in the field. In response to the CEO of advertising agencies, one advertising agency manager said:
“Brand security is still an important issue, and it is very worrying to let the meta both create and optimize the advertising content. “The idea that the customer only reads the results is completely unreliable without the possibility of examining it.”
In contrast, Zuckerberg is thinking of a future in which businesses only order and Meta’s artificial intelligence performs everything (from video and photo to text and targeting and even product sales); A future that may be a golden opportunity for small businesses, but for large advertising agencies is a serious threat.
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