This Microsoft Surface Ad was made with artificial intelligence + video

A few months ago, Microsoft released a one -minute ad for Surface Pro and Surface Laptop devices made with artificial intelligence, but it is interesting that almost no one realized it.

According to reports, the video, released on January 30 in YouTube, is a combination of real images and artificial intelligence content. Microsoft recently announced in a blog post that it has used productive artificial intelligence tools to build the ad.

Advertising Microsoft’s Surface Pro with the help of artificial intelligence

Jay Tan, Microsoft’s Chief Design Communications Manager, explained in some parts that the outputs of artificial intelligence were mistaken and the team had to correct the bugs. According to him, scenes that needed precise movements, such as typing closps, were really filmed, but the short -sighted shots were a good opportunity to use artificial intelligence.

Microsoft did not explain exactly which parts of artificial intelligence, but described the process. The team first produced the advertising script and storytelling using artificial intelligence. Then, with the help of exemplary texts and images, he guided artificial intelligence to create precise and appropriate instructions for producing images. After several modification stages, the final images were given to video generators such as Hailuo and Kling to provide video output.

Creative project director Cisco McCarthy says they tried thousands of different commands to achieve the desired result, but the team has been able to save 90 % in time and cost, according to Brian Townsend, a visual designer.

Microsoft’s design director John Friedman had earlier said that artificial intelligence was going to become a tool for creativity, not replacing it. He believes that the main task of future designers will be the clever editing of artificial intelligence outputs.

Interestingly, despite six months, fewer people had noticed the use of artificial intelligence in this ad. Of course, you can find clues such as abnormal notes or unusual objects, but rapid editing and professional implementation make these differences hidden from the eyes of most viewers.