The Available Now phrase was removed from the Apple Intelligence page

Apple removed the claim that Apple Intelligence is now available now from its website. The move came after the recommendation of the American Advertising Supervisory Bureau (NAD), which said the phrase may mislead consumers.

Features such as Siri, personalized Genmoji and Playground are not yet fully accessible, and this has caused a formal response.

Transparent Apple Intelligence ads by Apple

Apple appears to have removed the Availability Now from the Apple Intelligence page in late March. The NAD institution says that Apple’s advertisement could mistakenly make the impression that all the company’s artificial intelligence capabilities were released along with the iPhone 16. In response, Apple has announced that it will make the necessary changes in accordance with the suggestions, despite opposition to some of these comments.

Apple’s reaction to the recommendation of the US Advertising Supervisory Authority

The institution said the footnote under this claim was neither clear nor close to the original claim. In addition, Apple had been promoted to an upgraded artificial intelligence. However, this feature is not yet available to users. Apple opposed some of NAD’s findings, saying it has updated its advertising and has stopped broadcasting advanced Siri advertising video played by Bella Ramsey.

Removing the availability of Availability Now from Apple Intelligence advertising is a response to the criticism and review of the American Advertising Supervisory Authority trying to reduce misleading advertising. Although Apple believes most of these capabilities are currently usable, the decision to coordinate with advertising standards shows the company’s greater caution in the field of artificial intelligence marketing.