ChatGPT now uses a memory feature to customize web search

Openai has recently added a new feature to ChatGPT that makes the web search experience smarter and more personal.

According to recent reports, the feature introduced as “Memory With Search” allows ChatGPT to use data that has previously stored in user conversations about interests such as nutrition, lifestyle or place of residence to provide more accurate and personal results.

“Memory with Search”, ChatGpt’s new feature

For example, if ChatGPT knows you are vegetarians and live in San Francisco, when you ask, “What restaurants are close to me I love? That is, the results you receive will be more accurate and appropriate to your needs and interests.

This feature is gradually offered and it is not yet clear what users are activated. Some users on social network X have reported this feature earlier this week, but many still don’t have access to it.

Openai has announced this feature quietly in its site support and Changelog notes. Also on April 16, 2025 (April 27), in addition to the addition of new O3 and O4-Mini models to ChatGPT, the “Mobile Search Memory” feature is also mentioned.

This change is in line with the gradual reinforcement of the ChatGpt memory tool; A tool that has recently been able to completely review the history of user conversations and seems to be part of OpenAI’s macro strategy to compete more seriously with competing chats such as Claude from anthropic and Google Jina, as these tools are increasingly focused on developing memory -related capabilities.

If you do not want to use this feature, you can disable the ChatGPT memory option by visiting the Settings section to disable this full feature.