Unhappy users filed new complaints against Apple Intelligence ads

Apple has faced two new group complaints in the US and Canada, which is the main reason for the delay in providing a new version of Siri. The tool was supposed to be upgraded with advanced artificial intelligence -based features called “Apple Intelligence”, but its release was delayed until next year.

According to recent reports, the plaintiffs say Apple has misleading users to buy iPhone 16 phones by misleading ads and has actually deceived them without providing them.

Apple’s complaint due to the delay in the release of a new version of Siri

In one of the cases filed with the Federal Court of California, two plaintiffs said that if they knew that these features were not delivered in a timely manner, they would never buy the iPhone 16. They have accused Apple of violating honest advertising laws and fair competition. A similar complaint was filed in British Columbia, Canada, and both cases have called for Apple to pay damages to buyers who have upgraded their devices in the hope of using a new Siri.

If Apple proves an Apple violation, the judge may oblige the company to pay compensation to all customers affected by these ads. The final sentence has not yet been issued, but these cases can have serious financial and credit consequences for Apple.

The new Siri capabilities were supposed to improve the performance of the voice assistant, and Apple introduced them as an important part of the iPhone 16 series in their marketing campaigns. Even advertising with the famous actor, “Bella Ramsey”, was produced to show the power of this version of Siri, but when it was revealed that it was delayed, Apple was forced to remove those ads.

Although Apple and its legal team have not yet responded to these complaints, it is clear that the widespread dissatisfaction of users and this legal space can put a lot of pressure on the company. In the coming weeks, more details of Apple’s proceedings and possible reaction will be released.