Advertising platform with artificial intelligence -based tools and global advertising market

Introducing new features, Spatifa has made the advertising process easier for advertisers and has made it possible to buy, create and measure campaigns with greater flexibility and innovation.

New Transformation in Spatifai Advertisement

Spatifa at their annual event called Spotify Advance Making extensive changes to its advertising ecosystem announced. These changes include tools aimed at improving automation, producing creative content and measuring brand performance.

One of the most important parts of this transformation is to introduce Spotify Ad Exchange (sax) Is; A scheduled global market that gives advertisers access to users entered into Spatifa account through instantaneous bids.

Innovation in Spatifa’s advertising

This new stage of Spatifa’s advertising reflects the growing commitment of this streaming giant to innovate at the intersection of culture, technology and creativity. Using SAX, advertisers can access the full set of Spatifai promotional formats, including audio, video and display advertising. This access will be possible not only in the music sector, but soon in podcasts, and through platforms such as Google DV360, Magnite And The Trade Desk It can be used in major global markets such as the United States, India, Europe and other regions.

Artificial intelligence -based ads

Spatifa also Gen AI Ads It introduces advertisers in the United States and Canada to create scripts and audio advertising without additional costs using productive artificial intelligence. This feature along with upgraded tools Spotify Ads ManagerNow of advanced targeting, installation of apps, website traffic optimization, and advanced measuring tools like Spotify pixel And Brand Lift Supports, it allows advertisers to launch smarter and more efficient campaigns.

Creative collaboration and empirical branding

Spatifa also on creative partnerships with Creative Lab And AUXIts internal consulting that links brands to culture has focused more. New partnerships with brands like VISA, Kona Big Wave And wider unity with COCA-Cola It indicates the increasing influence of Spotyeh in the field of empirical branding.

The connection with the Z generation

With more than 5 million -gene users who have chosen Spotfa as their daily companionship than the screen use, Spatifa can now connect these young and active audiences at meaningful communication points with brands.

These changes show that Spafai is shaping the future of advertising and has created new opportunities for advertisers by combining culture, technology and artificial intelligence.