Siri is still the disadvantage of Apple’s ecosystem. While new features of Siri, such as screen content detection and better personal understanding to this day, were expected to be presented to this day, these capabilities will not be ready by 2026.
Apple’s challenges to improve Siri with Apple Intelligence
According to Bloomberg, Apple’s Siri Division Manager Robbie Walker has been discouraged by the problems of the voice assistant at internal meetings, calling it embarrassing and disappointing, and confessing to Apple’s early advertising for these capabilities has raised users’ expectations.
According to Bloomberg, Apple intended to upgrade Siri with Apple Intelligence features such as detecting display content and better understanding of dialogue areas, but these changes have been delayed. It was expected that these updates will be released in 2025, but now reports show that these capabilities will not be complete even by 2026.
In many large companies, such delays are usually associated with management changes, but in Apple the situation is slightly different. Apple’s management team is very coherent and constant, and the widespread changes to the high levels of management rarely occur.
Tim Cook has been Apple CEO since 2011, and Jeff Williams has been operating in the company’s operational manager since 2010. Many software and hardware managers have remained in their positions for more than a decade; Therefore, it is unlikely that one will be abandoned because of the delay in the development of Siri.
Why has Siri been able to advance with Apple Intelligence yet?
Apple holds a private meeting every year with 100 senior executives, and is expected to be one of the main topics this year. The meeting is held at Carmel Valley Rank, a luxury residence in California, and could be an opportunity to decide to accelerate the development process.
One of the highlights is that Apple has decided to stop Apple’s TV ads until new features are ready. Apple seems to not want to raise users’ expectations, but it still can’t offer it.

IOS 19 is expected to be released in the fall of 2025 and the first beta versions of the operating system will be announced at the WWDC 2025 conference. The advanced version of Siri is likely to be available in one of the upcoming iOS 19 updates. But the company is still backward in the competition with Google’s Jina and Microsoft Copyle.
It should be seen that Apple can fulfill its promises about Siri and Apple Intelligence or we will still see more delays.
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