At CES, Razer unveiled an artificial intelligence assistant for gamers

Razer, which owes most of its fame to making gaming hardware, apparently wants to enter the world of artificial intelligence. This brand has unveiled its plan to build an artificial intelligence assistant for gamers at the CES 2025 exhibition.

According to the Verge, Razer’s plan is still an idea and is called Project Ava. This artificial intelligence assistant is supposed to help gamers play games better. To do this, this assistant first takes thousands of screenshots of your screen and then tells you how to play and go through certain steps.

Razer plans to build an artificial intelligence assistant

In its promotional video for Project Ava, Razer said that this artificial intelligence assistant is capable of coming up with answers to gamers’ toughest challenges by analyzing millions of simulations in seconds.

In fact, the way Razer’s artificial intelligence assistant will work is something similar to chatbots, except that Razer’s chatbot is active in your game environment and can answer your questions about a specific stage or scene at any moment. You can consider the role of this assistant like a coach who guides his student during the competition.

Project Ava is still an early stage project and Razer has not specified when it will be released. Currently, there are many questions about it. For example, does this AI assistant interact with the gamer vocally and interfere with normal game audio? Is this assistant free to use?

It seems that Razer has taken the application of artificial intelligence in the game industry very seriously. Razer’s director of global marketing said at CES that the company is building a team of developers to work on ideas similar to Project Ava and will announce more at GDC 2025.