Meta wants to bring AI bots to its social networks

Meta, the company behind social networks Facebook, Instagram, and WhatsApp, is gearing up for a major overhaul of its platforms. The company wants to introduce artificial intelligence bots into its platforms to increase engagement on these social networks.

According to the Financial Times, Meta is developing tools that allow users to create AI bots on Instagram and Facebook. These bots can simulate user characters and interact with others. They will also have fake profiles and share content generated by artificial intelligence models. Part of Meta’s goal is to attract younger users who seem to love AI.

One interesting aspect of these changes is the emphasis on personalization that Meta plans to achieve using artificial intelligence. Bots can simulate the behavior and specific interests of users and use this data to generate customized content. This helps with more engagement and audience engagement, but there are concerns about privacy and possible negative effects on user experience. Meta should carefully consider security and ethical issues to prevent potential abuses.

EstherEthgy The new meta in the use of artificial intelligence in social platforms

The use of artificial intelligence in social platforms also faces challenges. Experts warn that AI bots can cause many risks; including using them to spread false news and create fake content.

If the necessary protection and security measures are not taken to monitor the activity of these bots in social networks, we may witness a new world of digital tricks and public misdirection; For this reason, many critics are calling for stricter regulations and controls on the use of these bots and artificial intelligence tools on these platforms.