The bad relationship between Apple and Nvidia affects the artificial intelligence chip production of Cupertinos

Apple plans to reduce reliance on third-party manufacturers to make AI chips. For this reason, this technology giant has accelerated the research and development process of making these types of chips.

According to Apple Insider, Nvidia is currently the absolute king of the artificial intelligence chip market, and in this way, it has been able to increase its value to more than 3 trillion dollars. Apple is now using Nvidia hardware for many AI capabilities of Apple Intelligence, although Apple and Nvidia do not have a very friendly relationship and Apple is trying to minimize its relationship with Nvidia by designing its own artificial intelligence chips.

The relationship between Apple and Nvidia has had many ups and downs in the past years

Although Nvidia supports many of Apple’s intelligence capabilities, Apple does not supply the artificial intelligence chips it needs from this company and has gone to rent chips from Amazon and Microsoft. The iPhone maker has started working with Broadcom to design its artificial intelligence server chip to minimize its ties to Nvidia.

Apple’s relationship with Nvidia began in early 2000. At that time, Apple went to use Nvidia chips to improve the graphics performance of Mac devices, but the relationship between the two companies was strained from the beginning, especially after Steve Jobs, the former CEO of Apple, told one of the top executives of Nvidia that the company’s products copied technologies from They have Pixar (Jobs’ former company).

Furthermore, Nvidia doesn’t seem to enjoy working with Apple either. Nvidia always considers Apple to be a greedy company, which is not even among the top 10 customers of this chip giant. Some former employees of Apple have also said that Nvidia is very difficult to work with. When Apple approached Nvidia to evaluate the idea of ​​making custom chips for MacBook devices, the company rejected the idea.

In addition, in 2008, after the defective performance of one of the Nvidia chips used in Apple computers, the relationship between these two business giants became more and more difficult.