Instagram wants to be more transparent about artificial intelligence content

In a series of posts yesterday on the Threads platform, Instagram CEO Adam Mossari said that users should not trust the images they see online; Because artificial intelligence obviously produces content that cannot be easily distinguished from reality; For this reason, users should check the source of the content and social platforms should help users in this regard.

“Our role as internet platforms is to label AI-generated content as much as possible,” wrote Adam Mussery. Of course, he explained that some contents of these tags remain; For this reason, platforms should provide information about who is sharing content so that users can decide how much to trust the published content.

Will Meta change the content publishing rules?

According to TheVerge, Mussery says we need to remember that chatbots can easily lie; So checking whether the claims or images they’ve shared are from an authentic account can help users assess their authenticity. At present, meta platforms do not provide much information such as the topic of Musari’s talk. However, the company recently announced some big changes to its content rules.

What Mosseri describes is similar to user monitoring seen on platforms like X or YouTube with Community Notes or Bluesky’s custom monitoring filters. Whether or not Meta plans to introduce something similar remains to be seen, but the company has already used Bluesky’s ideas.

These statements imply the creation of user monitoring systems and the development of tools to further clarify information that could be applied to meta social media in the near future.