Coca-Cola made anti-advertising using artificial intelligence!

Coca-Cola released new ads using artificial intelligence; Coca-Cola shared these ads on social networks; But it met with different and interesting reactions.

Coca-Cola’s new ads have been produced using artificial intelligence, as a result of its collaboration with 3 artificial intelligence studios Wild Card, Silverside AI and Secret Level; The mentioned studios have created these ads using artificial intelligence models and Luma, Leonardo, Runway and Kling services; But the videos produced by these models show the weaknesses and limitations of the current video production models.

One of the company’s promotional videos received a lot of reactions, a video that consists of a quick montage of very short clips and several vehicles and close-ups of smiling faces; This video ad is Coca-Cola’s attempt to pay homage to one of the company’s iconic and old Christmas ads from 1995 called “Holidays are Coming”.

The similarities between the new AI version of this ad and the old version are the red trucks decorated with Christmas lights and the image of Santa Claus, and we see a close-up of some happy, smiling faces that are shown very quickly.

However, contrary to the idea of ​​Coca-Cola, this ad has been met with different and rather critical reactions; Many experts in the field of film and television have declared that they were not influenced by this advertisement, and many considered artificial intelligence technology to be the cause of weakening the workforce and destroying jobs.

One of the people who criticized the Coca-Cola advertisement was Alex Hirsch, the creator of the Gravity Falls animation; He wrote in a post: “Coca-Cola is red; Because it was made from the blood of unemployed artists.

In the meantime, another user criticized Coca-Cola: “It is always going to be used like this (artificial intelligence). “This technology is a way for super-rich executives to add a few million more to their annual bonuses by eliminating creative teams entirely.”